Experience

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  • Hypebeast: Aug 2023 to now

    I led the charge in revolutionising the company's data strategy, creating a dynamic, data-driven culture. My leadership spanned a global team, driving the implementation of cutting-edge AI and machine-learning solutions that elevated our operational efficiency and business impact.

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  • Penguin Random House: Aug 21 - Aug 23

    I transformed the data landscape by enhancing data quality and accessibility. I drove the migration to modern cloud infrastructure and pioneered advanced data platform solutions, significantly boosting our operational capabilities and business performance.

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  • PwC: Apr 21 - Aug 21

    I designed innovative AI strategies and machine learning solutions that secured national multi-year contracts. My work focused on reducing risk by using forensic technology, delivering efficiency and scalability for critical infrastructure projects.

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  • HSBC: Apr 20 - Apr 21

    I led and designed initiatives to develop advanced machine learning techniques for combating card fraud, achieving a significant reduction in fraudulent activities. My innovative approaches in data science and psychometric algorithms enhanced fraud prevention and streamlined customer authentication processes.

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  • HSBC: Dec 19 - Mar 20

    I spearheaded the integration of machine learning into product development, enhancing user profiling and reducing credit risk. My work included creating a Markov Multi-Touch Attribution model and employing advanced clustering techniques, resulting in improved advertising returns and customer acquisition efficiency.

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  • WPP: Apr 19 - Nov 19

    I specialised in data science and engineering to optimise digital marketing strategies. I leveraged advanced analytics and data-driven insights to enhance campaign performance and drive client growth.

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  • WPP: Apr 18 - Mar 19

    I built numerous machine learning models and conducted client-facing presentations and pitches. My efforts successfully secured new business and consistently delivered exceptional value to our clients through advanced data-driven insights.

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  • Chemistry Group: Jul 16 - Sep 16

    I applied behavioural science and data analysis to inform talent solutions. I designed and implemented psychological assessments, providing insights that improved hiring processes and employee development strategies.